You’ve likely watched at least one clip from Shark Tank and wondered what happened to those hopeful business owners after the cameras stopped rolling. Some walked out with a deal, some walked out with nothing, but many kept hustling long after filming wrapped. Food startups, especially, seem to get a lot of attention—maybe because, at the end of the day, we all have to eat.
So, how does appearing in front of the Sharks shape a food company’s future? Let’s check in on a few brands—some recent, some just classics—to see where they ended up after the show.
Jane Foodie (Season 16, 2025 Update)
At the start of Season 16, Jane Carroll stepped onto the Shark Tank stage with her company, Jane Foodie. She was pitching a simple idea: high-quality, scratch-made meals that are flash-frozen and ready to heat at home. Busy working parents, college kids, and even older adults were her main market.
During her segment, Jane made a deal with Lori Greiner: $300,000 for a 25% stake. Not a bad handshake. What happened next looked a lot like what you hope to see after Shark Tank exposure. The company quickly revamped its website, making it much easier for people to order meals online. This wasn’t just a cosmetic change—online sales shot up by 215% almost overnight.
In just the second quarter of 2025, Jane Foodie hit $1.2 million in sales. That’s a big jump for a business that was mostly local about a year prior. Retail distribution took off, too. Before the show aired, Jane Foodie was only in 12 states; a year later, that number hit 27. Grocery stores noticed the buzz.
Customers started asking for more options, especially people with allergies or dietary needs. The company listened. Jane Foodie launched new gluten-free, dairy-free, and plant-based meal lines. Feedback online shows that many appreciate the extra convenience and healthier choices.
You can see more updates on food companies like this on sites such as Simply Good Jars: Shark Tank Update, which follows the progress of health-oriented startups after they get their shot on TV.
GoodLove Foods (Season 16, 2025 Update)
Jane Foodie wasn’t the only meal-focused business making a splash on Season 16. GoodLove Foods also left with Lori Greiner as a business partner. Their angle was ready-to-cook food but with an even bigger focus on allergy-friendly and “free-from” products—think gluten-free, dairy-free, and nut-free.
While we don’t have exact sales numbers for GoodLove Foods just yet, their growth trend is similar: more stores, growing buzz, and wider online reach. One thing that’s apparent from interviews is that Lori Greiner’s experience getting products into national retailers has made a real difference. Just a few months after the episode aired, you could spot GoodLove Foods in specialty grocery stores and even a few major chains.
GoodLove Foods also started launching new breakfast and snack options in late 2025. For many shoppers with allergies, the breakfast category is one of the hardest to navigate. So this move made sense and got a lot of social media love.
Given Greiner’s background working with retail and QVC, it seems likely we’ll see GoodLove Foods continuing to expand into new aisles and maybe even new categories in the next year.
If you’d like examples of similar health-focused brands growing after Shark Tank, check out more stories like these at Start Business Wire.
Pricklee (2025 Update)
Not every Shark Tank food company is a meal kit or a freezer-case model. Pricklee is a great example. When Pricklee pitched its cactus water on Shark Tank, a lot of people were hearing about the idea for the first time. Cactus water is made from prickly pear, and fans say it has a crisp, refreshing taste with less sugar than typical coconut water.
The pitch must have landed, because Pricklee got a deal—not always easy for beverage startups. What changed after filming? For starters, Pricklee started showing up on shelves in stores far from where the founders started. Before, you could only order on their website or find it in a handful of shops. Now, nationwide shipping is standard and large grocery chains started picking up the product.
Plated (Historic Success Story)
Almost every story about Shark Tank food startups has to mention Plated at some point. Back in Season 5 (2014), co-founders Nick Taranto and Josh Hix pitched the idea of people ordering meal kits online and getting fresh, pre-measured ingredients shipped right to their home. That model is everywhere now, but at the time, it was still pretty new.
On the episode, Mark Cuban made an offer but the deal fell through after taping. Later, Kevin O’Leary stepped in as an investor, giving Plated both funding and the Shark Tank stamp of approval. That was enough to spur big momentum. Suddenly, more people were hearing about meal delivery as a real option for busy nights.
After its Shark Tank appearance, Plated’s sales soared. They managed to expand nationwide, and the company constantly tweaked its offerings based on what people ordered most. Families liked being able to cook gourmet meals without having to plan or shop for everything. As the home meal kit market exploded, Plated held its ground against well-funded competitors.
Conclusion:
If you check the backstory for almost any food startup that’s appeared on Shark Tank in the last ten years, a few themes stand out. National exposure helps—sometimes in ways the business owners didn’t anticipate. A Shark partnership, especially with someone who knows retail channels or online marketing, gives a serious boost.
But, getting attention is just step one. Rapid follow-up, smart updates based on customer input, and trying new approaches make a bigger difference than just being on TV. Brands that treat Shark Tank as a springboard—rather than a destination—seem to do best.
For anyone starting a food business, the current picture is encouraging. Shark Tank is still helping startups find customers, boost credibility, and, if they’re lucky, change what’s in our kitchens. And sometimes that’s enough to turn a good idea into a real household name.
